Jun-2015 Briefing: Robert Brozin

Event date: 18 June 2015

Topic: “Changing the way the world thinks about Chicken, changing the way the world thinks about Africa”

Robbie Brozin provided insight into the vision of Nando’s Business approach, “have fun and make money while changing the way the world thinks about Chicken.” This event was sponsored by Jaguar Land Rover. He further elaborated on the 28 year history of Nandos from their humble beginning in Rosettenville to becoming a well-known global brand. Robbie delivered a comprehensive demonstration of how this proudly South African brand translated into the UK Market through store designs and TV Advertisements. The focal point of his presentation was Nando’s desire to change the way the world thinks about Africa through their world-wide initiative of supplying their restaurants with local art and furniture and their Malaria programmes run throughout Southern Africa.

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