Apr-2018 Briefing: Panel debate on how can businesses make a social policy a positive reality and is it good for business?

Event date: 11 April 2018

This past Wednesday, we mixed things up a bit for our Business Briefing. We had a good turnout of members that were rewarded for braving the thunderstorm with a brilliantly engaging interactive panel discussion focusing on what it is to be a good corporate citizen.

The panel debated the question “How do you make a social policy a positive reality and is it good for business?” with reference to what their respective companies’ views were in that regard and what practical measures were being implemented. With snacks and drinks in hand – all kindly sponsored by Sterling Chamber members ABSA – guests headed for the cosy indoors to listen to our panel, which consisted of:

Sazini Mojapelo (Group Head of Citizenship Africa, ABSA)
Ruth Kolevsohn (COO, Burson Cohn & Wolfe)
Gugu Ndebele (CEO, Save the Children South Africa)
Liaan Kretzschmar (FD, Jaguar Land Rover)

Here are 5 key principles that emerged from our panel on how to make your social policy successful:

  1. Aim for impact within an area that you are already present in, and know
  2. Your social policy should have an impact on your core area of business and operations
  3. Projects have to be sustainable – sustainability is more easily achieved if tied to the business’ core purpose
  4. Social policies and programs must solve a business need and be forward-looking
  5. Brands with a clear social purpose grow faster

Special thanks also to Chamber Board Member Cheryl Buss from ABSA who moderated the panel discussion flawlessly!

The panel session was extremely well run and insightful. Notwithstanding, the atmosphere that the team created made it ideal for meeting new people. I made a lot of connections last night.

Nicholas Avramis, Associate, Jones Lang LaSalle




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